Description

[Brand Story]

Dior is a famous French fashion consumer brand, mainly engaged in women’s clothing, men’s clothing, jewelry, perfume, cosmetics and other high-end consumer goods. Since its inception, Dior’s products have been at the top of the fashion palace, and its brand is synonymous with elegance and magnificence. When it comes to Dior, you may have to fall in love with its exquisite craftsmanship. Drunk in its charming fragrance and worship its pursuit of excellence in creating beauty.

1946, 41-year-old Christine Dior founded her own fashion house in Paris, France, and began to run her own fashion brand. At that time, shortly after the end of World War II, people were eager to get out of the pain of the war and face the future life with a new look. Women, in particular, have joined the labor force in factories or farms in response to wartime labor shortages. So the style of clothing at that time, there is no fashion to speak.

At the beginning of the following year, Mr. Dior launched his first fashion collection: a hat that covered his eyes, a delicate shoulder line, a rapidly folded waist, and a pleated long skirt that reached the calf, which overturned everyone’s eyes. At that fashion show, when Mr. Dior appeared in front of people with a round skirt, it was in sharp contrast to the loose trousers of Parisian women at that time. The editor-in-chief of Harper’s Bazaar, the most influential magazine at the time, praised it: It’s a New Look! Christian Dior gained fame from this. The success of the new style series brought a new fashion style to the society at that time, and also rebuilt the beauty of women after the war. It soothes the pain, so the name of Christian Dior is deeply imprinted in the hearts of women and the fashion history of the 20th century. After the success of “New Style”, Dior cooperated with French perfume company Coty to launch Dior’s first perfume, Miss Dior. Since then, the Dior brand began to develop a large number of licensed products. After 1950, the “Christian Dior” logo was printed on a series of fashion products: necklaces, hats, scarves, bags, underwear, jewelry and so on. In 1953, Dior launched its own footwear products, followed by lipstick, nail polish, men’s clothing, watches and so on. With the rich product line of Dior, Dior began to expand globally and gradually developed into a huge fashion empire.

Dior not only has extremely high attainments in fashion, but also has good performance in cosmetics, jewelry, perfume, watches and other fields. Dior’s iconic flame blue gold lipstick has undergone several revisions since its birth in 1953 and has become one of the best-selling classic lipstick in the world today. In 2016, the brand-new flame blue gold lipstick will be on the market, adding hyaluronic acid lip moisturizing ingredient and fennel wrinkle removing essence, which can not only make lips plump and full, but also maintain color for a long time. Dior’s 5-color eye shadow, rich in color, fine powder, easy to color and not easy to take off makeup, can easily create charming eyes.