Description

“brand story]

behind the success, what kind of legend does Guerlain have?

dates back to 1828 when Guerlain’s founder pierre-francois-pascal-guerlain opened the first perfume store, which focused on creating different kinds of unique perfumes and fragrances to match the personality traits of different people. Because of the new concept, he was famous for dumping thousands of women. In 1854, he was elected as the royal perfume expert by Napoleon III Empress eugenie Chin. On the other hand, the eaudecologneimperiale and charming perfume developed by Jitte for the Queen’s eugenie and its admirable gold-foil bee-style water bottle can still be seen at the Guerlain Beauty Center.

Guerlain’s traditional art of creating classic perfume is still carried out by jean-paulguerlain. His first task is to strictly control the quality of perfume. He believes that a good perfume creator should have the memory to distinguish fragrance and the romantic feelings of loving ladies. The perfumes created by him are designed to inspire the unique charm of each lady and make her more attractive.

Guerlain has introduced more than 300 perfume varieties since its establishment in 1828. At the beginning of his business, Pierre François Pascal Guerlain (pierre-francois-pascalguerlain) was famous for being able to formulate various kinds of perfumes for customers.

Guerlain, which supplies perfume to more than half of the royal family in Europe, asks its employees: “Make high-quality perfume, never slacken quality, adhere to simple ideas, and seek meticulous performance. 」 This passage remains the motto of Guerlain.

Emmer inherited his father’s talent. Only 5 years after the death of the old man, the famous “Ji Qi” was introduced in 1889. This Guerlain perfume is different from the previous Guerlain perfume. It is very fashionable and is regarded as the first Modern perfume, and it is the greatest classic. “Ji Qi” is defined as a semi-oriental fragrance of the Fuqi family. It is not complicated from today’s perspective, but it enables the layering of tonality and for the first time uses a comprehensive method to structure the arrangement of spices. “Ji Qi” is the name of Emmer’s ex-girlfriend and Jacques Guerlain (jacquesguerlain).

perfume bottle was designed by the Guerlain family and made by Bacalet, imitating the appearance of a classical chemical test bottle, and the bottle stopper is very similar to a champagne bottle stopper. Symbolizes the joy and happiness that perfume represents. Strangely enough, no one stipulated whether it was for men or women, because the difference was not obvious at that time, so Ji Qi has since become a neutral perfume, but it is mainly for women. It was Gabriel’s sons who later led the company. Jacques, on the other hand, inherited the gifted nose of the Guerlain family and continued to concoct new perfumes. They developed and built larger factories.

for the rich class, the days before world war ii were like celebrations every day. the company timely introduced “flower of japan” (mitsouko), a perfume with japanese style, and later introduced “salome” (shalimar) with oriental style, and “liu” (liu) named after a character in the opera “turando, then came” The Long Night Flies “(voldenuit), a tribute to the film industry.

Guerlain’s business has been expanding and has opened many branches in other countries. In 1955, Jacques Guerlain, together with his grandson Jean Paul (jeanpaul), made his last perfume. Jean-Paul inherited the Guerlain family’s keen sense of smell, and in 1969 added a new member to the Guerlain perfume family-“chamade” (Intoxicated), which is reminiscent of wartime drums, heartbeat and surrender scenes. In 1974, he produced a fresh and gentle “Guerlain Fragrance” (l “eaudeguerlain); in 1975, he produced a” parure “(parure); in 1979, he produced a” mahema “(mahema) singing roses; next is a floral” jardinsdebagattlle “, inspired by the music of Tuscan; then comes the floral oriental” reincarnation “(samsara) and the fresher, less elegant” reincarnation “(unairdesamsara).

1996, so far by Jean Paul produced a series of perfumes in the better one-“Champs Elysees” (champs-elysees) came out, floral, the main fragrance by Mimosa, Mimosa leaves and the composition of the water. The Champs Elysees bottle was designed by Robert Grané (robertgranai), who has been designing all of Guerlain’s perfume bottles since 1959. But Guerlain’s new version of Vega in 1997 (first in 1936) used a limited-edition perfume bottle made by Bacalet.

a limited amount of perfume was sold in 1998, it was to commemorate the 200 anniversary of the birth of the founder of “Guerlain” (guerliande). Guerlain is the world’s leading manufacturer of beauty and skin care products.

December 2018, the World Brand Lab released the “2018 Top 500 World Brands” list, with Guerlain ranked 411.

Guerlain Double Tube Essence

Anti-aging, fading acne marks, firming repair, firming and brightening, water-oil balance, delicate lifting, smoothing fine lines, etc. are the main effects of Guerlain Double Tube Essence. Generally, 3-4 pumps need to be pressed each time and massaged on the face. After several days of continuous use, the skin will become more moist.

has a fresh oil-holding gel texture and a relatively light emulsion texture, which can double moisturize the skin because of the choice of double texture. In particular, the beauty factor of Guerlain double tube essence can make the skin better absorbed. At the same time, it can also supplement the skin’s hyaluronic acid and collagen, making the skin firmer.

Guerlain Gold Restoration Honey

France Guerlain pioneered the golden restoration honey of emperor bee posture. It uses French black bee honey and royal jelly specially supplied by the royal family to extract the essence of natural skin repair, and develops this compact repair essence oil.

this is a new breakthrough in the skin care concept that French Guerlain is proud of. It is based on the purest bee products: French black bee honey and royal jelly from OUESSANT Island, France.

The gold restoration honey originated from the pure landmark of France, and it is also the natural habitat of rare French black bees. So far, the rare pure-bred French black bees collect honey freely here, and Enron brews artificial honey that cannot be copied. Pure and superior honey and royal jelly are specially supplied to repair the subtle damage of skin collagen fibers. The new emperor bee posture gold recovery honey is light and thin in texture, instantaneous and absorbing, leaving only an invisible protective film to spoil every inch of skin and effectively activate the tightening power of the muscle bottom. After use, the skin is plump, firm and soft.

belongs to the series: emperor bee posture compact repair series.

Guerlain Imperial Court Orchid Zhuoneng Revitalizing Essence Water

for the imperial orchid series, the original orchid is only a beautiful and unique flowers, but Guerlain has a unique eye, discover the orchid to resist the mystery of time invasion. Therefore, Guerlain joined hands with Yunnan “Tianzi Biodiversity Conservation Center” and other three major orchid research platforms in the world. After 15 years of painstaking exploration, three rare orchids were selected from 30,000 orchids.

Zhuo Nenghuanhuo Essence Water: It is rich in new orchid essence water compound ingredients, which opens the absorption channel of skin and can improve the absorption of subsequent royal orchid skin care energy. This is a high-performance toner, also belongs to the anti-aging class of water.