Description

“brand story]

Lancome was born in France in 1935 and is a brand founded by Armand Petitjean (Amanda Petijean). As a world-renowned high-end cosmetics brand, Lancome is involved in many product fields such as skin care, makeup, perfume, etc., mainly for mature women with higher education and income levels, aged 25 to 40. With his genius sensitivity to perfume, his persistent adventurous spirit, and his ambition to give French brands a place in the global cosmetics market, which was monopolized by American brands at that time, Lancome wrote a beautiful page in the history of world cosmetics. A rose from a French castle, with its temperament, has been blooming for sixty years in the unpredictable female psychology and the unpredictable fashion rules.

can be said to be women’s unremitting pursuit of their own achievements of Amans Petit let about Lancome’s great dream. For these exquisite women, he created Lancome; for them, he chose roses; for them, he gathered the best scientists around him; for them, he began an unprecedented journey in the kingdom of passion. Lancome is a French national treasure cosmetics brand, with the beauty and elegance of France,. Lancome, which first started with perfume, has developed to this day and has become a comprehensive cosmetic brand that guides the trend. The 60-year history of beauty has always maintained a noble but not high-profile attitude, giving all women who fall in love with it the gentlest protection and the most plain consideration.

[Brand Logo]

LANCOME the name idea comes from a castle LANCOSME in central France. For the convenience of pronunciation, the letter “S” in the castle name is replaced with a typical French long-tone symbol. And because of the “Lancome Castle” around the planting of many roses, full of romantic mood so roses become a symbol of the Lancome brand.

brand founder Armand believes that every woman is like a rose, each with its own characteristics and posture. So the brand was named after the castle, and the rose became the brand logo of the LANCOME. Lancome’s original trademark has symbols representing its three series: Rose: representing perfume series; Lotus: representing skin care series; Angel: representing makeup series. “Lancome” represented by the European beauty is the most easily accepted by Chinese women, because she is fashionable, but without losing affinity; she is lively and has enough connotation 」.