Description

“brand story]

Saint Laurent (YSL,Yves Saint Laurent) is a French luxury brand, founded by Yves Saint Laurent in France in 1962, mainly engaged in fashion, beauty products, perfume, bags, glasses, accessories and other series of products.

1962, Yves Saint Laurent and Pierre Bergé (Pierre Bergé) started a joint venture to establish the brand Saint Laurent. In 1964, Saint Laurent launched the first makeup series. In 2000, Gucci acquired Saint Laurent Beauty Company. On July 2, 2008, L’Oreal Group acquired Saint Laurent Beauty Company.

Yves Saint Laurent is from France and Algeria. He went to France to study fashion design after graduation in Senior high school. Because of design talent was Dior hired, since then has been working hard in Dior. At a young age, he has already served as the chief designer and has become a man of the hour in the French clothing industry. He was designated as “Dior successor” by Mr. Dior at the age of 21 」.

Saint Laurent also created many amazing clothing miracles for Dior. In 1958, his first Dior conference was shocked, thus once again laying his position in the clothing industry.

didn’t last long because he was going to serve and was told he had been fired after leaving Dior. In the autumn of 1960, Saint Laurent decided to start from scratch and founded his own brand of the same name, Yves Saint Laurent. He no longer follows Dior’s traditional clothing style and design methods. His every show works are always shocking and changing fashion. The liberation of women’s perspective clothing and the combination of painting art and fashion bring surprises to the fashion industry.

from then on, YSL represents the French fashion pioneer brand, and also brings an era of fashion change. Saint Laurent has gained fame and fortune and has become a rich and successful person.

Saint Laurent, with its avant-garde spirit of breaking taboos, pushed YSL to a peak in the 1980 s, and at the same time set foot in perfume, makeup and other fields. In 1964, Saint Laurent launched a female perfume named after the first English letter Y in its name. YSL brand has been associated with perfume ever since. Saint Laurent’s original perfume philosophy clearly distinguishes the unique personality and lifestyle of consumers, and is a typical example of personalized perfume. However, their names are highly controversial, such as the oriental tone of opium perfume, the French romance of Paris and champagne perfume, and champagne perfume even being sued by French wine merchants, not only losing money, but also changing their names.

[YSL lipstick]]

1978, YSL was only a pure clothing brand. In the same year, Saint Laurent entered the makeup industry and released the first generation of makeup series, the famous Rouge Pur lipstick (golden square tube), which has a simple and simple name: pure lipstick. Since then, today’s iconic YSL lipstick was born and has since become an eternal classic.

interestingly, YSL did not use the traditional positive red as the main color, but chose a rose purple, which is the same classic No.19 Fuchsia.

pure lipstick is also one of the only lipsticks designed by founder Mr. Saint Laurent. It declares that women can also boldly make up in public, breaking the secular norms and making the traditional femininity popular. To this day, YSL Saint Laurent lipstick is still packaged with a golden shell.

became the main push of YSL in 2005. The lower half uses the color of lipstick itself, which is convenient to distinguish the color of lipstick.

the power of YSL is that you may ignore the existence of this brand for a while, but when you notice it again, you will still see its brand charm and will still be willing to pay for it. It is still one of the brands that understand women’s hearts most. YSL is synonymous with fashion and beauty, and is also the pride of Saint Laurent’s life.